... that, I ve been building communities across other social media platforms. Last one: Be authentic and kind . I can t respond to everyone or say yes to every opportunity I m offered, but I always try to offer an alternative, whether it s internal or an external referral (like pointing someone to a relevant contact). Wishing you GL here! :) Comment from Yemi Oyepeju(@uxyemi): @hwiidg  Knowing your target audience should be the first thing you do before building anything ... ... leaning into discussion topics creators and brands already care about. Since we re solving monetization friction for YouTubers and giving brands better access, we jump into convos around influencer ROI, AdSense frustration, and brand discovery without overt