... when everybody can have some online product or app. Which online solutions do you think are overrepresented in the market , and vice versa, which ones are missing here and could potentially be a "blue ocean"? In my opinion, there is a few apps that: help you learn sciences (e.g. physics, mathematics, chemistry, law, medicine) Parents + kids apps (for common activities) (But it is only my own perception.) Comment from Andr J(@conduit_design): Why don't you think its possible ... ... innovate in SoMe? Because its so locked down? 2. Lots of blue oceans