... leading with what you do and burying your message in jargon. Take this one-liner: Indy Cloud is a know-how and synergy platform. Do you instantly get what this means? No. What about this one? "Nimbus is a next-gen collaboration layer powering integrated human experiences." No, again. Now take Partiful: Plan events in seconds. It only takes four words to explain what they do. When you have a one-liner that people understand, every channel should reflect ... ... Very tactically, should you include "AI" in your tagline or not? How do you stand out when you have a product in a really crowded space? Or worse, a product in a crowded space where all of the other competitors