... There's a pattern I keep noticing across the AI products that actually stick with people vs. the ones that get tried once and forgotten. The forgettable ones try to be impressive. They show off what the model can do -- generate faster, automate more, produce output at scale. And they're genuinely cool for about 15 minutes. The ones that last? They help you see something about yourself you couldn't see before. I've been thinking about this ... ... whether users return to re-read their own reflections -- that's our version of "it sounds like me." If someone saves a reflection and comes back to it days later, the insight landed. We also look at session depth vs