... will help a lot to your personal brand too if you are a known maker. Comment from Nika(@busmark_w_nika): @justinlee020617  that is build in public but I have seen how many people stopped doing it because competitors copied 1 : 1. Comment from shipmybuild(@shipmybuild): I honestly think the best approach today is somewhere in the middle. Because products without distribution struggle. But personal brands without substance eventually collapse too. A founder first approach works because people ... ... want to tie the two together from day one. Comment from Nika(@busmark_w_nika): @new_user___1102026a5df18af33327f5c  yeah, that metric is not relevant then. Comment from Henry Stewart(@henry_stewart): Maybe it s less brand first vs