... both content and   product work.   2. Google Search Console I basically live in it. For anything SEO, it's the only honest source of truth   about what's actually happening vs. what I assume is happening.   3. Ahrefs keyword and competitor

... thought we knew We assumed enterprise customers wanted the same things as our small business users, just more of it. More security. More control. More features. We never talked to them. We read blog posts. We looked at competitor pricing pages. We guessed. Here's what we missed: Procurement cycles. Enterprise deals take 6-12 months. We had 30-day sales cycles. We weren't built for that. Security reviews. We needed SOC2. We didn't have it. Customers asked ... ... small SaaS with a big ego. What the data said We went back and looked at our own analytics. Feature Build time Customer requests Actual usage after 3 months SSO 8 weeks 4 requests Used by 2 accounts (both internal