... Substack I'll link at the end, but to avoid UI hopping I wanted to provide the basic summary here. If you've been trying to build something but you're fighting against entrenched user behaviours with a competitor or feel it's just too hard to go up against a giant. Well, maybe you have a secret advantage. Keep reading... What's changing? The internet was built to be: Human-read, human-clicked, human-navigated. Everything, like everything ... ... role of UI? The opportunity: incumbents are optimized for old behavior Most successful products today assume: Humans initiate Humans negotiate Humans resolve But in an agent-first world, the flow becomes: Intent agents outcome That breaks deeply ingrained