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•5d ago
How old can a buying signal be before it's useless?
... first 90 days while they're still deciding what to change. Someone posting that they're unhappy with a tool feels like it has a couple of weeks, tops. But a lot of intent data I see is weeks old by the time anyone acts on it - at that point it's not intent, it's history. So - what's the oldest signal you'd still act on? And has anyone actually tracked reply rates against how old

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