... Next month I'll be re-launching HelloInbox on PH as a B2B email deliverability SaaS. But, there's a back story I wanted to share with the community on how I validated the idea, and scaled to $12K MRR before deciding to build and launch a SaaS solution for my clients. I think this could be useful for startup founders who are trying to validate their business models. Because let's be honest, time is the most valuable ... ... resource. Sometimes the biggest lever is deciding what NOT to do. Question is, are you dedicating your valuable time in solving a hard enough problem that people will be willing to pay for? I launched

... monitor it constantly. My clients are business owners and marketing directors, they re already super busy, the last thing they need is another level of complexity draining their time and resources. And that s exactly why I built HelloInbox. Because I kept seeing the same deliverability problems over and over. Now, the tools I built and the AI assistant I trained can help thousands of people at once with the same expertise I bring to my consulting clients ... ... Take the Pain Away

... spoken to several customers and BETA users trying to determine the correct pricing model for HelloInbox. Originally I thought a pay-as-you-go system was the right approach, but after speaking to a few BETA users and customers it turns out maybe that isn't the best approach because several of my features require recurring use. I thought about it for a few days and eventually settled on a monthly subscription model with limitations. My ICP are professionals ... ... that surprised me: the customers who complained about price the most during beta were almost never my actual ICP. The ones who saw real value barely flinched. Have you segmented the feedback by who matches your ideal customer profile

... They convened a consilium a no-holds-barred council of war where officers could openly criticize strategy, expose flaws, and prevent stupid mistakes before it was too late. I m doing the same. I m preparing to re-launch HelloInbox on soon, and I want to make it as strong as possible. Here s my current landing page: see screenshot below. I m holding my Consilium Belli today. Be as ruthless as a Roman tribune: Rip apart the landing ... ... flow, trust signals anything that feels weak or confusing). Challenge the business model (pricing, target customer, monetization, acquisition assumptions, positioning whatever looks risky or incomplete). Call out the blind spots and stupid mistakes I m probably missing. Suggest better

... community, looking for feedback. HelloInbox is an email deliverability platform helping businesses reach the