... Lessons from Athena s surprising coverage and what founders can learn about finding the right reporter, framing stories, and pitching press The Wall Street Journal rarely covers seed-stage startups let alone one raising just $2.2M. That s why I was surprised to see Athena , an early-stage company working on how large language models surface brand-related content, featured in Katherine Blunt s article about the demise of traditional Google search. Instead of dismissing it as a blip ... ... they do (and don t) cover, and consider whether their outlet s readership overlaps with your target audience. I was initially confused to see Katherine Blunt covering Athena. Historically, she wrote about power, renewable energy, and utilities for the Wall