... trusted me , not because they trusted a logo. But I keep wondering if I'm accidentally capping the ceiling. A faceless brand can scale past me, hire a team, get acquired, survive my vacation, and eventually run without my face on it. A personal brand can't it is me, and the day I stop showing up, it stops working. I've watched solo founders build massive personal brands and then struggle to ever sell the company, because the company ...

... selling. I would say that if you're B2B or enterprise, the product's credibility will be more important than the founder's personal brand. However, for consumer-facing tools or when it comes to a category with many competing solutions where trust is the conversion hurdle, a familiar founder face

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