... everything else is mostly a waste of time. don't run out of money. Comment from James Hawkins(@james_hawkins3): @will_daubney  trust is a really big deal. with what we do especially because there are gazilions of competitors and we get lots of data sent to us. we thought about it and concluded that transparency was the way to do this and the impression your website creates matters a lot here - if the website is good enough, people ... ... make you look like you've existed for ~3 days. something less polished but more you is more authentic and trustworthy. we also found that by targeting a specific user group - product engineers - and not product managers like our competitors