... content creation space. What unexpected tactics/hacks worked for you? Edit: I'm really interested in strategies that worked in the last 6-12 months, given how quickly the market is evolving. Comment from Tania Bell(@taniabell): @ashitvora with Drafty, you're basically going head to head against the big guys like Taplio. i struggle to see how you can outdo them on LI for the two markets they're strong in - Europe + US. They've got lots of v large ... ... trial conversions: Guide users to an aha moment fast maybe an interactive tutorial that shows instant value. For standing out: Position Draftly as more than just an AI tool maybe showcase unique workflows or niche use cases that competitors