... testing new channels, building and iterating on outbound motions, and eventually owning all of GTM engineering: tooling, workflows, enrichment, routing, scoring, and reporting across the stack. That meant living inside HubSpot, Salesforce, Clay, n8n, Smartlead, Insantly, Trigify, CommonRoom, Lemlist, LinkedIn Sales Navigator, and a rotating cast of data providers and internal scripts. Everywhere I went, the same problems showed up: Single-source data that was either incomplete, stale, or too expensive to scale Over-engineered Clay/automation builds that only ...