... made them succeed or fail? For those who've sold into small/mid-sized businesses, what's usually the biggest blocker to adoption price, integration effort, or something else? Is there a feature here that seems like a "nice to have" versus something that would actually change behavior? Would appreciate any perspective, whether from experience building similar things or just as someone who's dealt with this as a customer or business owner. Comment from Tommy Kang(@sjtkang): What I'm building ... ... want to read the contract, it's that it's difficult to know what matters and what deserves closer attention. Flagging clauses that differ from standard market terms is a great suggestion. Helping buyers identify what's routine versus