... easy to describe. If you can't say in one plain sentence what you do, for whom, and what makes you different, the AI can't either and it'll either skip you or invent something. Entity clarity beats clever positioning here. Boring and accurate wins. Show up where opinions get formed. The models weight community signal heavily real humans talking about real experience in places like Reddit and niche forums. Not astroturf; that gets sniffed out and it poisons ... ... deliberately low-tech: a fixed list of maybe eight prompts a real customer would actually ask, run on the same day each week across the same assistants, pasted into a plain sheet with the date. We're not scoring cleverly