... After years of working with email deliverability, I built ClearBounce an email verification platform because I kept seeing the same painful pattern over and over. Here's what most people don't realize about their email lists: 1. Your list is decaying right now Email addresses go bad at a rate of 2-3% per month. People change jobs, abandon inboxes, and providers shut down accounts. That "verified" list from 6 months ago? A good chunk ... ... seen companies verify once and assume they're good forever. Then they wonder why their open rates dropped from 30% to 8%. The reality is: verify before every major campaign, not once a year. What we built differently with ClearBounce