... Record day: ~50 new users in a single day. What changed? We doubled down on Instagram video ads We started experimenting with fun / caricature-style creatives And we leaned fully into one rule of marketing: Ads are about attention. Not features. Not explanations. Just something that makes you stop scrolling. Once people stop, then they re curious. Once they re curious, then they install. If you're curious and want to see the full video: See on Instagram More tomorrow ...