... marketing is not mass spam'... It s the easiest way to get in front of people who get flooded with emails. Especially when it's timely. And the #1 cardinal rule of SMS marketing: Don t spam. Instead of Sale ends tonight, hurry! Try Your favorite hoodie is back in stock. Tap to see new colors! Instead of blasting Buy Now texts, think: Send a 1 liner insight Drop a curious angle about their abandoned carts Offer a quick test ...