... building produces something genuinely useful, post that instead. The "build in public" advice works for some founders. For a B2B tool used by people who read SEC filings, nobody cared about my deployment pipeline. They cared about whether the BYND 10-K actually said what I claimed it said. Comment from Zakaria empire(@zakaria_empire): @busmark_w_nika Myth debunked: "You have to post every day to be relevant." False. I tested 3 highly targeted posts per week versus