... most important and challenging experiences you ll have as a founder is fundraising. I pitched VCs across London and San Francisco. Some spent 15 seconds on my deck. Some took the call just to diligence a competitor. One told me to ask for more money. Oh, and I found out your pitch is probably being recorded and run through AI. This is the high-impact version of all of those lessons to save you time, energy, and emotional damage. Please ... ... sounds weird, but it s true. You have to remember that they are getting the opportunity to invest in your company. The company that, in your mind, will become a major success. Don t use that energy to become belligerent

... doing the same. I m preparing to re-launch Hello Inbox on soon, and I want to make it as strong as possible. Here s my current landing page: see screenshot below. I m holding my Consilium Belli today. Be as ruthless as a Roman tribune: Rip apart the landing page (copy, design, messaging, hero section, flow, trust signals anything that feels weak or confusing). Challenge the business model (pricing, target customer, monetization, acquisition assumptions, positioning whatever looks risky ... ... incomplete). Call out the blind spots and stupid mistakes I m probably missing. Suggest better alternatives