... just exposure, but the degree to which AI treats your brand as a credible source . Share of Voice (SOV): Represents your brand s voice share within AI narratives the probability that AI mentions your brand rather than a competitor when answering a topic-related question. Sentiment: Captures the emotional tone of AI mentions positive, neutral, or negative showing how AI portrays your brand. Together, these four metrics answer the two most fundamental GEO questions: How frequently does AI mention ... ... brand? and In what tone and context is the brand represented? 1.2 Trends and Competitor

... project management tool for remote design teams. Here's exactly how we work." Feature lists Problem-solution paragraphs Vague benefits Specific outcomes Lesson #2: AI Loves Comparisons Even If You Lose This one hurt. I avoided mentioning competitors. Why give them free airtime? Wrong move. Every AI answer about your category includes comparisons. Always. If you don't provide the comparison, AI finds someone who does and that someone might be your competitor

... answer about your category includes comparisons. Always. When someone asks "best CRM for agencies," AI doesn't list one tool. It lists 3-5. And it compares them. The data: Content Type Citation Rate Pages with comparison tables +470% vs. average Pages that mention competitors

... problem we kept running into Every founder and growth person I talked to was doing some version of the same thing: Manually scrolling Reddit and Slack to find relevant conversations Running half-broken n8n workflows with keyword alerts Checking competitor mentions once a week (if that) Looking at their LinkedIn feed and seeing posts that were 10 days old And the frustrating part? The conversations that actually mattered like buyers switching tools, people asking for alternatives