... 1question people ask me is How often should I email? My short answer: Consistently, but intentionally. If you re launching a new product, ramp up. If you re in a quieter season, focus on building relationships with value based emails. You don t have to email every day just to say you did. Make your emails worth opening. Give people something to look forward to. Mail with purpose. And do it often. Because you're either IN the noise ...