Hi @maxim_frostman :) To be honest, I found the UX of Capterra's vendor dashboard horrible. It's almost as bad as any tool from LinkedIn (e.g. LI Ads or LI Recruiter). When I wanted to claim our company profile on their other partner sites (Get App, SoftwareAdvice), they simply took the copy from our Capterra profile and adjusted it (I'm assuming to prevent duplicate content). However, the adjusted version was riddled with errors – not very professional 😅
We use their PPC campaign feature – nothing wrong with it, similar performance to Google Ads for us. Also, if you want to give the impression of "being bigger than you are" you can secure a top rank for your product in the "Best softwares for X" simply by bidding higher (as opposed to G2s ranking).
If you would need to choose between Capterra and G2, I'd go for G2 though (it's more "honest" and authentic because you can't buy your way to the top that easily). Also, I think they will continue to dominate the comparison site market in the future.
@joel_schneider_ Thank you for sharing your story! Much appreciate the effort to write such a lengthy and detailed post :) We are also thinking to try their PPC campaign. Glad to hear it works for you. G2 we will look into