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  1. Discussions
  2.  → A perfect video for your landing page

A perfect video for your landing page

Maxim Frostman
11 replies
Hi guys! Currently, investigating how a good video presentation of SaaS product for a landing page should look like. Need to order one for our project. Will be grateful if someone posts some links of their favorite ones so I have a better idea what people like the most :) Thanks for your attention!

Replies

Ali Sabti
Founder @ OtO
The best videos are those that SHOW what the product does, or the problem it solves.
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Maxim Frostman
My name is Max and I am BD at AtTrack
@sabtiali Cheers Ali! Well said. However, the question is not about what the video says but how it looks like. We are not sure about the visual side of things: should it be a pure animation, animation mixed with some real life footage or, simply, a video presentation by one of the team members who quickly explains about the product... This is the reason why I wanted to see few examples from the audience of their favorite ones to have a better idea. Thanks again for your advice!
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Maxim Frostman
My name is Max and I am BD at AtTrack
@sabtiali Actually, yours looks great!
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Elizaveta Karelina
Business Consultant
I prefer video, where I may see product interface and simply understand who and how will use it and for what. I think animation will be perfect. Also, you may see what your competitors do ;)
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Maxim Frostman
My name is Max and I am BD at AtTrack
@elizaveta_k Thank you, Elizaveta!
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Ilia Pikulev
Entrepreneur & Solution Architect
You can, for example use short animations outlining your project's features (so people can just scroll through at the pace they want). Examples below: https://monday.com https://thebutterapp.com https://www.coloban.com (this one is our job :) )
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Maxim Frostman
My name is Max and I am BD at AtTrack
@ilia_pikulev thank you, Ilia! I like this approach. Monday.com have a superb video as well.
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Cica-Laure Mbappé
Plant lover 🌿
Hi Maxim! At keypup.io we released several product videos for our LPs. We chose to make animated videos to make them more dynamic and impactful. Feel free to have a look! https://www.youtube.com/channel/...
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Maxim Frostman
My name is Max and I am BD at AtTrack
@cica_laure_mbappe Thank you! Got some good ideas out of those videos! Really helpful!
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Alexa Vovchenko
Marketing, product management, sales
I personally like Dollar shave Club's videos (every video of them is great), but the problem is that everyone who tries to emulate their style fails miserably :) Also, the format of the video will depend on your budget. We chose an animated format for our product, mb this will give you some fresh ideas:
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Maxim Frostman
My name is Max and I am BD at AtTrack
@aleksandra_vovchenko Cheers, Alexa. I like this approach. Defo will show it to my colleagues.
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