Would you want to convert your website traffic into (opt-in) contact information?

Question

If you could convert your website traffic into (opt-in) contact information without them filling in forms - would you be interested in having this tactic as a part of your remarketing strategy?

[asking for research purposes]

Maryna Burushkina · Accepted Answer

@reed_floren great! How was the experience? Would be glad to hear more!

Maryna Burushkina · Answer

@reed_floren 
Identify personas of your abandoned site visitors, their social profiles, opt-in email and mobile number for remarketing 
https://growthchannel.io/custom-audiences
We’re also able to do it for physical location visits

Maryna Burushkina · Answer

@reed_floren yes, we are working mainly with office locations, industry events, and store visits

Maryna Burushkina · Answer

@reed_floren thanks for sharing! Looks somewhat similar - have you used them before?

Maryna Burushkina · Answer

@reed_floren thanks for sharing. I noticed they focus mainly on retail and ecommerce. And price per contact. We work primarily with other industries and price per thousand (currently).

Maryna Burushkina · Answer

@reed_floren with that also comes nurturing workflow and copy suggestions for the messaging

Maryna Burushkina · Answer

@reed_floren for emails we currently charge $99 per thousand records from any source (website, locations, or any mobile IDs)

Maryna Burushkina · Answer

It works via pixel. The process is:
1 - install the pixel on the website where you want to get the emails / and where you don’t (I.e. conversion CTA)
2 - see how many unique sessions are opt in (on average it is 60%). You can convert those sessions into emails at any time after reaching 1k+ threshold 
3 - you’ve got the emails with a Remarketing workflow!

In the future we’d want to build also integrations with email sending tools to close the loop on #3.

Currently this works for the US only as we’re testing with a few clients.

What do you guys think?

Ondrej Dobias · Answer

Something like Leadfeeder?

James Augeri · Answer

visual or mockup of what that might look like?

Reed Floren · Answer

@marynasife How much is it?

Reed Floren · Answer

@marynasife Where can I learn more about yours?

Reed Floren · Answer

@marynasife Yes

Reed Floren · Answer

@marynasife it works well.

Basically you put a pixel on the pages you want to get the contact details (think pricing/order/checkout pages) and a conversion pixel on the thank you pages.

If they can match the users who didn't buy you get their contact details which can be instantly sent to your autoresponder/CRM to followup.

This goes into more detail: https://getemails.com/acquire/

Reed Floren · Answer

@marynasife thanks I could see physical location working really well for tradeshows/conferences

Would you want to convert your website traffic into (opt-in) contact information?

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