Every week, I interviewed at least two individuals who has recently purchased a product similar to the one we have created. I asked them 4-5 questions about the process and what they're working on right now. This a great approach to reach out to a technical audience.
Here's how broad questions work:
1.How did you come upon it?
2.How did you come to buy it?
3.Why did you decide to purchase it?
4.What are your plans for it now?
5.What are your long-term plans?
Follow up with them in 6 months.
@sergei_timoshenko I went to possible customers and showcased the competition first (only positive information, nothing negative). Then, I presented my product. When asked why I did such a good presentation of the competition, I answered "it's a matter of confidence, straight out honesty and client satisfaction focus. When you have all the info available, you will definitely make the right choice". I didn't get all of they to go with my product, but the ones that did, we had a good relationship!
@sergei_timoshenko yes, because each client was aware our collaboration was funded on trust and transparency. Even now, years after that platform was taken off use, they still call me and ask for advice on new projects they have. It is a great feeling when you develop this kind of relationships.