What is your sales strategy for your new SaaS product?
Mukhil Maran
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Would love to hear from you people your strategies to win new customers for your new SaaS product
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Mukhil Maran@mukhil_maran
@profy17 @samuel_tf_lam @elizabeth_tischencko @sandradjajic Thoughts?
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@samuel_tf_lam @elizabeth_tischencko @sandradjajic @mukhil_maran Agree with Sam, founder led sales in the very early days and then in order to scale quickly, you generally speaking have 2 choices, which is ads and that gets really expensive real quick or cold outreach at scale either targeting predominantly email channel and secondary LinkedIn. There are a ton of tools in the market for this. I'm building my own to help scale through unlimited inboxes and plugging in AI, which combines buyer and seller data. The problem with inbound these days is that there's too much of software out there and you end up fighting for the attention of the user with other platforms. The best way to cut through this I find is through outbound by building lead lists, ensuring good email deliverability set up, which allows scaling number of emails and then sending personalized email copy to convert the users. I must say I'm very biased towards outbound activities, not inbound even though I know both sides really well. It just that outbound gives you more control and better predictability of your growth.
@profy17 Awesome. So, you mean we'll be able to measure the interest rate of the audience we cold outreach to? Because, generally, what I've studied is, inbound sales see higher closure rates. Because, the prospects took their own interest and time knowing about our product and services, and then making the final call with us to establish the trust even more. I may be wrong. Would love to hear from you, Frank :)
@mukhil_maran Inbound can convert at 3x the rate of outboud, which is correct, but you need to consider whether you can be CAC efficient on inbound and scale MRR. Usually there's much better CAC payback period via outbound and larger tickets to close because you're able to target your ICPs. Also NRR and expansion revenue tends to be better. So it's not one thing being better than another. You should be able to answer which channel will give you the most scale, quickly! The fastest way of meaningful acquisition on inbound is ads, but it gets expensive very quickly whereas the fast way of meaningful acquisition on outbound is through email the channel, followed by social like LinkedIn and then cold calling. Cold calling doesn't scale too well because you need to add a lot of sales reps to call. So yes, amazing conversion rate on inbound, but can you scale that? In most cases the answer is no.
Our sales strategy for our new SaaS product revolves around three key pillars: targeting, engagement, and customer success.
Firstly, we identify our target market and focus our efforts on reaching the right audience through targeted advertising, content marketing, and industry partnerships.
Secondly, we prioritize engagement by offering personalized demos, free trials, and compelling case studies to showcase the value of our product. We also leverage social media, email campaigns, and webinars to nurture leads and build relationships.
Lastly, we prioritize customer success by providing exceptional onboarding, continuous support, and regular updates to ensure our customers achieve their desired outcomes.
We also actively gather feedback and iterate on our product based on customer needs.
@yogesh_subramanian That's a thoughtful note. Thanks. You are looking to leverage the customer with entire cycle. Hmm.. what is the cadence you set for reaching out to a particular customer? I'm asking because we may fear that the ideal customer may ghost us if we keep bugging them.
Folks already said really good stuff, I just want to add don't forget taking the time to build partners with others in the same ecosystem, they can steadily generate leads and/or cosell opportunities.
one word: COMMUNITY!!