What is the best channel to promote a new product? Tell me your experience and results

Luis Gustavo
2 replies
Twitter, Product Hunt, Indie Hackers, Reddit, LinkedIn, Facebook Ads, newsletter, podcast invitation, partnership... There are hundreds of possible options... Tell me our experience in one specific channel and share your insight to learn from each other!

Replies

Sven Radavics
If you can find a good partnership, they're the best. Hard to find before or immediately at launch though unless you can meet a specific need of the partner or have an existing strong relationship. Channels like PH and Indie Hackers can be good - but it very much depends on if the audience is a fit. If it is, it's great. If it isn't, it's not. Paid ads are good for testing messaging and things like that but the ROI isn't close to what it once was. A big podcast could be huge - if you can get on it as a brand new product.
Luis Gustavo
@sven_radavics nice, thanks for sharing. I think one of the most useful right now is the podcast channel, but it's hard find a good approach on the initial stage of a product