What are your takeaways on content distribution strategy ?

To determine the right media mix for your prospects, consider factors such as their audience’s characteristics, rules of engagement and communication style.

When it comes to creating a content distribution strategy, businesses have a lot of alternatives. They might focus a lot on owned media (expensive landing pages, blogs, newsletters), shared media (social media, joint ventures with independent third-party websites), and/or bought media (sponsored content). There are several content delivery methods as well, such as eBooks, position papers, multimedia, webinars, podcasts, and podcasts. Every business has a distinct market, set of strengths, and style. For some people, the ideal blend might not be the finest for others. The qualities of your prospects' audience, the norms of interaction, and their communication style should all be taken into account when choosing the appropriate media mix for them. Where does your audience primarily hang out? How does it prefer to interact? Would the audience's preferred channels go well with the tone of your brand? Additionally, is your team—internal or external—organized to deliver content across the variety of channels you decide to target?

Once you figure out where to assign your content assets and when to deliver them, a successful delivery strategy needs promotion.