Maali Baali

I was thinking about this because it sounds like such a small product decision, but I don t think it actually is.

Someone signs up with Google. Six months later they are on their iPhone and tap Sign in with Apple. Same person, different identity provider. And if they use Hide My Email, you may not even get the same email address.

So what should the product do?

Creating a new account feels wrong because now their history, billing, settings, or subscription can end up split across two profiles. But automatically linking accounts based on email also feels risky, because now you are assuming that matching email addresses are enough proof that both identities belong to the same person. And then Apple makes it even messier because the emails may not match at all.

Here is the paradox of 2026.

Reddit now holds 10.24% of Google's top 3 organic positions. One in every ten top results belongs to Reddit .

The number of keywords where Reddit ranks #1 jumped 54% , from 8,993 in March to 13,872 after the May 2026 core update .

Reddit's top 3 share rose in all 20 niches tracked. The biggest gains came in experience-led categories pets, education, sports, and e-commerce.

The B2B conversion landscape in 2026 looks very different from what it did three years ago.

Here is what the data says.

The conversion hierarchy (2026)

Review sites (G2, Capterra): 12-18% SQL-to-close rate. Buyers arrive already comparing vendors.