What are the top metrics you collect and follow within your startup?

Question

Mayank Jain · Accepted Answer

We are a PLG SaaS platform. We regularly track

1. Entire funnel (Visits --> Signup --> Conversions --> Churn/Retention)
2. Product usage at a feature level

We also define specific cohorts and track above data points. Really helps in going deeper in data and understanding user behaviour.

flo merian · Answer

Hey Martina 👋 At Specify, I'm obsessed with the retention rate: The lower, the better. We’re building a Design API. So, when users spend less time on the app, it means the setup moment is optimized.

Rich Watson · Answer

User signups
user activity by daily actions

Martina Hackbartt · Answer

@mjain_mayank Very insightful! Thanks for sharing

Nik Hazell · Answer

I'm at a large startup - but within my space, I'm tracking....

- How many people sign-up and never come back
- The amount of times people come back, on average.

They sound similar - maybe even the same - but the levers you pull to impact them are quite different :)

Martina Hackbartt · Answer

@nik_hazell Very important metrics indeed! Improving user retention one metric at a time💪

Martina Hackbartt · Answer

@fmerian Absolutely! The retention rate is indeed a very important metric. Hard to maintain it low, but worth it!

What are the top metrics you collect and follow within your startup?

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