What are the best tips to boost email marketing?

Ostap Yaroshevych
40 replies
How to start getting more leads from emails? What tools to use to increase email CTR?

Replies

Marketing Manager at Newoldstamp
Email signatures are the best way to get more clicks in any email you send, that's for sure
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CMO at Newoldstamp
Maker of things such as adrapid.com
@nick_newoldstamp Are you referring to digitally signed emails or your contact details in the bottom of the email?
Marketing Manager at Newoldstamp
@arokor It's the latter. But it's much more than just contact details. You can add promo banners and CTA buttons to email signatures, which works absolutely amazing!
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Maker of things such as adrapid.com
@nick_newoldstamp Thank you for the clarification!
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Ceo of Asking Franklin 🇨🇵
Personalisation and desire. Create the desire to click and go further identifying the burnest need they have and answering with a great solution. If you have no solution, or need identified, the first step is discuss and try to know people's need.
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Product Marketing Manager at Newoldstamp
@cernikromain Thanks, great advise!
Delete the phrase "cold email" from the email marketing dictionary. Self-build a subscribers list and then "personalization and desire" as mentioned above by @cernikromain. I don't know whether this trick would be helpful for any kind of businesses or not but here it is: In our company, we have tried out multiple email providers but the problem was most of them delivered in promotions. Very few got delivered into the inbox. Probably the domain issue might be there. Then we shifted to substack and changed the way for capturing leads. We started a mixture of email - educating the audience newsletter and in between every 3 emails we send a lead capture mail. the best part is the open rate was way above 40% and this might be due to the fact that the mails landed in the inbox. We have a B2C audience. One important thing is that in substack the less the number of links in the email the better delivery. Hope this might help.
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Product Marketing Manager at Newoldstamp
@bikashkampo Yeah, we had problems with delivery too. However, when we changed the provider it was gone. Also, what kind of capture emails do you send? Could you please specify?
Hyper Personalisation and maintaining overall email health by following best practices (often ignored and repented later on) Multi-touch point model in combination with LinkedIn (if B2B) gets better results if done right way.
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Product Marketing Manager at Newoldstamp
@akash_ambade1 Totally agree with you, thanks for tips!
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Head of Content and Social, Cocohub
I try to create a mixture between creativity and information. As long as your users are waiting for your next email - they are much more likely to recommend it to someone else
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Product Marketing Manager at Newoldstamp
@miri_blayckher great tips, thanks
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Head of Content and Social, Cocohub
Product Design & stratumkit.com
Maximum relevant audience, I guess
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Product Marketing Manager at Newoldstamp
@danilov_den yep, it is very important
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SaaS Email Copywriter | Marketer
Keep the emails interesting and address the pain points of your subscribers. Also make them reply to your emails to improve your email deliverability.
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Product Marketing Manager at Newoldstamp
@johmnify thanks, currently working on the pain points and values for our emails
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Growth Marketing Manager at Storyly ⚡️
Delete "Sent from my iPhone" 🌚
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Non fiction book lover and workaholic
Personalized header, joining part, how you can help them
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Product Marketing Manager at Newoldstamp
A startup geek.
The old trial and error, A/B testing ways have worked well for me. Maintaining a rapport with your subscribers by creating a fairly informal communication line instead of the boring marketing emails helps too!
Building tools to create better content
Totally agree with you on this one, Kate. Make informal communication that creates perceived value for subscribers and add a referral marketing widget in your emails.
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Product Marketing Manager at Newoldstamp
@kate_jonas great point, thanks
i'm a student
I like to include personal family photos. Like a holiday meal, or walking the dog, then there's a thought bubble and the dog says "click on my website".
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Product Marketing Manager at Newoldstamp
@deleted-3433514 do you mean in business communication? I'm little scary to include such content))) but should try it
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Plant lover 🌿
Hi! For email marketing tips I follow Brian Dean from Backlinko and he just posted a new email marketing guide https://backlinko.com/email-mark.... Hope this helps!
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Product Marketing Manager at Newoldstamp
@cica_laure_mbappe I will check it, thanks
Senior project manager
Getting to know the people on your contact list. If you know who they are and what they need to know in order to buy your product or service, you can segment your contact list. Grouping your contacts allows you to send personalized emails instead of an email blast to everybody on the list. First, decide what information do you need in order to send your audience relevant content. Second, plan automated email series in order to collect declarative and behavioural data. Next, use the data to create customer profiles and segment your contact list accordingly. Sending emails to segments instead of the whole contact list should result roughly in 2x higher open rate and 3x higher click-through rate (Benchmarks: https://www.getresponse.com/reso...)
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Product Marketing Manager at Newoldstamp
@irek_klimczak Thanks for such valuable tips!
Senior project manager
MBA in Marketing & Management.
Try not to spam your contact list. Limit the number of emails you send and keep a decent amount of time lag between them. This has certainly improved the open rates for me! Hope this helps :)
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Product Marketing Manager at Newoldstamp
@krupa_bhagat helpful tips, thanks
Bases de datos de empresas
if you use (legal) company mailing lists, I definitely recommend informing (not selling) about relevant industry news, when the customer has gained trust with the brand give away something useful to the industry. Then upsell and that's it! With only 4 email campaigns the sales ratio will skyrocket. We use this website to download free and updated lists: https://companiesdata.cloud/
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Building a Design API @specifyapp
On email marketing optimization, I find the Hunter blog really insightful (kudos @irinamaltseva). My favorite takeaways for email subject lines that convert: (1) Make your subject line personalized (+2% open rate). (2) Keep it short = less than 3 words (+3% open rate). (3) Optimize snippets = 40-50 char max—includ. CTA.
Intermediate Website Developer
Send Email with an Uncommon Subject
Peoduct Hunt Launch Checklist 👇
1. Targeted list 2. Clear CTA 3. Email signatures with a banner 4. Powerful headline
Turbo1
if you use (legal) company mailing lists, I definitely recommend informing (not selling) about relevant industry news, when the customer has gained trust with the brand give away something useful to the industry. Then upsell and that's it! With only 4 email campaigns the sales ratio will skyrocket. We use this website to download free and updated lists: https://www.turbo1.co/2021/05/20...
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co-founder at Concetto Ventures
Great copywriting and salesmanship are foundations to high email campaign conversions. Truth is, emails are cheap and ROIs can go as high as 4,400% For the average business, the response rate hovers around 1%.(Startups. com) Business owners tend to forget that emailing is a p2p approach. Leads DO read what you write in those templates. Anyhow, I've got a solution to help you out: https://appsumo.com/products/mar... I compiled a list of what I think are the BEST cold email templates out there.