Using AI in content creation to boost SEO

Bahar Ozkan
2 replies
How does it affect Google's ranking? Does Google penalize AI-written content? What if we add human touch to it? I know a few businesses had increased their rankings quickly within a month or so. What happened after was unpleasant as Google had a penalty on them to push rankings downwards. Any experience with that?

Replies

Eden
I've heard they penalize AI written content but I'm sure it's based off of some score and if you add human touch it'll probably reduce it (just speculating)
John Marquez
I saw a recent case study on Linkedin where they tried to steal the traffic of their competitors by creating AI-generated article. It did give them a boost in traffic, but declined harshly after that. Putting a human element in your articles will certainly help. Especially if the human facilitating the article has some experience in the topic, which helps with your E-E-A-T score.