Your first dollar is the most important moment in your startup s journey. Assuming it s not your Mom ( ), it means someone bought into the promise of your product enough to lay down money for it. That s further than most products get. You now have permission to dive deeper. The next most important milestone is $10k MRR. Assuming you have expenses in check, this is ramen-profitable for most people and it unlocks huge potential because now time is your side. The constant daily urgency can be traded out for more controlled, longer-term thinking. This is where momentum-building really gets going and you can start methodically finding levers of growth to invest in. #3 on the list is $1,000 in MRR.