Roast my home page please!
David Allworthy
8 replies
Cortigenix is a super simple stress test. Get a clear picture of how stress may be affecting your health and future risk of illness. No blood. No needles.
I’d absolutely love the PH communities feedback on this.
We want to capture leads and drive people to the Buy Now section of the website.
Please be brutal 💪🏻 I can handle it! 😁
Go to https://cortigenix.com
Replies
Lord Brian Dean-Madanamootoo@lord_svp
Hey David,
My personal perspective:
1. You are into Medical, prompting someone to "Buy" directly might not be the best approach. Ask me sign up, get more info and then decide later (remarketing).
2. On mobile its still okay, but the content on your home page is not aligned (Sorry, my OCD kicked in)
3. From a User Journey Stand point - This can maybe help : https://www.producthunt.com/disc... (then again you are into medical, trust is more important when it comes to health)
4. Since Feb 2023, www.cortigenix.com lost more than 50% of its SEO traction (Check SEMrush), i don't know what you changed, but SEO wise the previous version of the site was more SERP friendly.
5. You can add this to your page for SEO:
Share
Launching soon!
I would be more clear about cost. How much you get, how long it lasts etc. How often I need to do this etc.
Page looks clean and neat, easy to understand the proposal, maybe avoid asking to buy immediately, especially when it comes to mental health...
No roasting here. I see you are a designer and this looks professional. I think having individuals buy now is not a bad idea as many have alluded to in the comments. You should charge immediately and not shy away from that especially as you've provided all the info needed. Risk is low and I think validating if your marketing/value proposition is strong enough to urge someone to buy your product is worth the risk!
Hey David,
This sounds like a really useful health product. As for my feedback, I'd love to know what signs to look for that could indicate high stress. In other words, what would trigger me to want to try your product (outside of a doctor telling me I need to lower my cortisol levels)?
Thanks,
Bri
Some thoughts:
1. Your homepage banner gets blocked by uBlock. No idea why but just FYI
2. Go into a little more detail as to what this test is. I see one word about "hair" but I think if you did an infographic step by step that would be more user friendly
3. The list of check marks feels gimmicky. I say that because I've see that style a lot on cheap junk on Amazon so it automatically discourages me.
4. Explain why I want a cortisol test: what are the risks I'm missing out on? What can I do with this info? Right now it feels like a 23andme fun fact
Hey David! Overall the homepage looks super clean and professional.
I don't have much to add as everyone else already gave great tips. The only thing I would change is "Helping people improve their health through early detection and prevention".
I'd rewrite this to "Improve your health through early detection and prevention", just to keep the focus on the person reading the page, which may hold their attention long enough to get to the Buy Now section.