I’m at prototype stage and want to attract interested users. What’s the best way to do this?

David Allworthy
8 replies
It’s a new web builder specifically for small businesses. For people with little time, money and technical knowledge.

Replies

Daniel
UX is key in prototyping stage. Make sure your design is easy to understand and try to reduct the customers friction. also add a page that tel them if they refers your saas to their friends they earn coins/credits or 1 month extra. for more tips I am building https://www.somorr.com/2023/
Jonayed Tanjim
Maybe building an attractive landing page describing all key features and a waitlist form in it will help.
David Allworthy
@jonayed_tanjim that’s exactly what I’m doing now. What I’m going to find difficult is actually getting high numbers of visitors to the landing page.
Jonayed Tanjim
@dracreate Well, I guess it occurs for not having a proper GTM strategy. So build a good GTM plan defining your ICP as detailed as possible. Then go where you believe your ICP hangs out and deliver your product offering message and attach the landing page through various channels. This is a iterative process. So iterate your ICP or your message everytime untill you find a market fit.
Congratulations on reaching the prototype stage! Create high-quality content such as blog posts, videos, or infographics that provide value to your target audience. This can help establish your brand as an expert in your industry and attract potential users to your web app.
Ivan Ralic
It seems like you understand who your target customer is, so just reach out to them directly where ever they are, but not on an email (so on instagram, twitter, linkedin etc.). If your ICP has little time a good opener is "I want to build you a free website"
David Allworthy
Thanks so much everyone on here. I’m a designer and so marketing strategies are not my strong point. This advice is excellent. Does anyone have any tips on how to find your ICP? I mean I’m very limited with friends and family. Is it a case of carefully observing social media and doing lots of searches. Are there services out there that can help?