Product launch: should you launch during holiday season?
David Abaev
7 replies
Hi everyone! We tried to do a quick analysis of whether holiday season (end of December) is still a good time to launch your product by analyzing upvotes for both all and top 3 posts of each day in '22,'21,'20, and '19.
Key insights:
- The week before Christmas gets noticeably fewer upvotes for the top 3 than the week before, but you can still get a steady 400-500 upvotes during that period
- The disparity between #1 posts and the rest is lower (i.e. top 3 get approximately the same number of upvotes during holiday season)
- The week between Christmas and New Years performs about the same as the week before Christmas
- Not many productivity or enterprise tools launching during holiday season (expected), many side-projects and products that are fun to explore during off-time
Full article:
https://databar.ai/blog/article/...
Replies
Carmela Padasas@carmela_padasas
Thanks for this!
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Nice stats: however you are missing one important metric web traffic.
It might be easier to get to the top 3 of the day during the holiday season but it might generate less traffic on your website than being in the top 10 outside of the holiday season.
@fabian_maume Yep that makes sense - I think the bias towards types of companies launching also plays a role here (like a fun game would probably perform better than a productivity tool).
Interesting stats
Thank you, I was thinking about the same question last month!