Product Launch: 🎬 Video or 📷 Pictures?

Question

I've seen many successful launches that don't include videos in their descriptions/carousel. Do you use videos in your PH launches? Do people watch the videos or do they just scroll through the carousel?

What are your thoughts and tips on using videos in product launches?

David Abaev · Accepted Answer

@lior_galante_cohen That's a good take - I guess most people go for just pictures since videos are a bit more time consuming

Lior Galante Cohen (Vaza) · Answer

That's an interesting question @david_abaev1. 
Personally, I think both is the way to go :) When I see only a video or only product screenshots, I often feel something is missing, and that I can't fully understand what the product is. Moreover, when you include both, you cater to people who prefer the former and the latter.

Ezra At ComplYant · Answer

Why not both? Videos are great to go more in-depth in a short format. Photos are good for those who just need a glance.

WJ · Answer

@complyant @david_abaev1 quality and clarity. To say exactly what the product does. Obvious, but sometimes it's missing.

David Abaev · Answer

@complyant Yeah I'd agree with that, probably the quality/length of the video matters too

Product Launch: 🎬 Video or 📷 Pictures?

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