Pre-launch marketing tactics to build excitement and anticipation for a product launch

Vera Mur
5 replies
Hey everyone! 🙌 As we all know, a successful product launch on Product Hunt can have a significant impact on the growth and visibility of a new product or startup. One of the critical factors in ensuring a successful launch is generating pre-launch hype and excitement among potential users and the Product Hunt community. There's no one-size-fits-all approach to pre-launch marketing, but it's essential to identify tactics that can help your product stand out and create anticipation. I'd love to hear your thoughts and experiences on this topic! What are some effective strategies you've used or seen others use to generate buzz before launching on PH? How can you leverage social media, influencers, email lists, or other marketing channels to drive interest and engagement pre-launch? Are there any specific tips or tricks you'd recommend for building excitement around a PH release? Feel free to share your insights, success stories, and even lessons learned from past launches. Let's create a valuable discussion that can benefit everyone looking to make a splash on PH with their upcoming launch!

Replies

Shubhangi
I recently created a post on it, would love if you could check it out https://www.producthunt.com/disc...
Deep Dave
Definitely the Notify Me page on ProductHunt. What better way to build yourself a pre-launch cluster of users that will 'actually' be willing and excited to try your product on launch day?
Vera Mur
@deep_dave2 You're absolutely right! The Notify Me feature on Product Hunt is a fantastic way to gather a group of interested users who are eager to try your product on launch day. Not only does it help you create a solid user base, but it also contributes to the overall buzz and excitement surrounding your launch. Thanks for sharing this great tip!
Phillip Butler
Building pre-launch hype for a Product Hunt launch entails a multi-faceted approach that can involve rallying your existing user base or email list, leveraging social media channels and influencer partnerships to share teaser content, using owned platforms for sneak peeks, early-access promotions, and behind-the-scenes stories, and providing exclusive offers to those who sign up early or refer others, while continuously engaging with the Product Hunt community through insightful and transparent discussions about your product development process, challenges faced, and solutions implemented.