Launching & Marketing a Kids' Mobile App on iOS – Best Practices?
Vera Mur
2 replies
Hey Product Hunters! 👋
I'm in the process of launching a kids' mobile app on the iOS platform and would love to gather some collective wisdom. With the unique challenges and considerations involved in both developing and marketing apps for children, I'm sure many of you have experiences, insights, or resources to share.
1. What are some best practices for designing and launching a child-friendly app on the Apple Store?
2. How does the marketing strategy differ when your target audience is children (and their parents)?
3. What steps have you taken to ensure compliance with regulations like COPPA?
4. What are some successful user acquisition strategies for this demographic?
I'm really excited to hear from the community. Everyone's experience could be a valuable lesson for those venturing into this space. Let's discuss it! 🚀
Looking forward to an enlightening conversation!
Replies
Dilan Aydın@dilanaydiin
You can check Kidly, Headspace for Kids, and Cosmic Kids.
The mother and child industry can pose challenges when it comes to convincing parents about new products. However, once you manage to do so, you can easily harness the power of word-of-mouth marketing for your brand. To achieve this, it's essential to understand parents' fears, tiredness, and pain points. Remember, parents are always willing to spend money on their children's well-being. This is particularly true for new parents who seek advice and information about parenting from various sources. Therefore, it's crucial to focus on content marketing, such as blogs, videos, and well-structured social media channels, to build a community for parents. Common concerns should be the central focus of your marketing strategy since parents worldwide share similar anxieties and issues. Whatever your product may be, addressing these concerns is key to capturing your audience's attention and loyalty.
Share