I studied 20+ successful launches and here is what I found
Shubhangi
3 replies
Product Hunt gets a monthly traffic of >380k
I studied 20+ successful launches and here is what I found
I've divided the process into 3-phases.
Let's dive in!
➡️Start your preparation a month before the launch.
Do the research and choose the right day and time. Here is the traffic volume on specific days.
Medium →Monday, Friday
High→ Tuesday, Wednesday, Thursday
Low→ Saturday, Sunday
If you're launching for the first time, it's better to go with weekends to get a better understanding of the platform.
Phase1: Launch
➡️Build a list of people who can support you on launch day and start connecting with them beforehand.
➡️Do free giveaways to attract people and reach out to them asking for support on the day of the launch.
➡️Utilize all distribution channels and post regularly to create buzz before the launch.
Twitter
Linkedin
Indie hackers
Medium
PolyWork
Discord
➡️Be active on Product Hunt and participate in the community.
Phase 2: Live.
➡️Plan the day beforehand and launch your product at 12.01 PT to maximize the 24-hour window.
➡️Create a content calendar for the launch and share PH updates on all distribution channels.
Remember, Product Hunt doesn't encourage a high volume of upvotes from new accounts.
➡️Be active on Product Hunt on launch day and reply to the comments.
➡️Follow the best practices for designing your landing page and creating compelling copies that clearly communicate the value of your product.
➡️Offer discounts or freebies to attract the product hunt community.
Phase 3: Post-Launch.
➡️Share updates about the launch, especially if you're building in public.
➡️Share your learnings, what worked, and what didn't.
➡️Reflect on the launch and use the insights for future launches.
Replies
Chris Sarca@chris_sarca
Awesome, would love to see more quality posts like this.
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great analysis..
helpful insight, thanks!