Personal brand vs. Company brand ❌ What have I found out?
Business Marketing with Nika
20 replies
Yesterday I asked, which one you prefer the most (Investing in terms of your time and finances into building that brand).
Results:
Personal brand – 81%
Company's brand – 19%
25 replies
Why is it so? 🤷♀️
I borrow the answer from @janak_patel56 :
Personal brand builds your company brand
When I break it to the points:
● People trust people (real faces, real situations). Speaking to a logo is not very personal. We like to identify with people. Not with some graphic fluff on the background.
● People create stories, very rarely (I would say almost never) vice versa.
● As @benjamin_sloutsky said: "A personal brand definitely seems easier to build because people relate more to emotions and it’s easier to invoke more emotions through yourself than a company."
● Brands live thanks to the cult and charisma of their founders (personal brand) – like Mars (chocolate producer), Henry Ford, and Tomáš Baťa. Every company brand has its leader. When I say the company's name, I recall the founder they became famous for (Apple – Jobs, Microsoft – Gates). The same could apply to bands. When I say the Queen – you recall Freddy Mercury. But I do not think if I said: Roger Taylor – you would associate him with the Queen. The founder is like a frontman of the brand (company).
✅ Takeaway:
Be an authentic person.
Thanks to @sandradjajic – I know Klu.
Thanks to @rrhoover – I know Product Hunt... and so on.
Replies
Vaibhav is SelfTalk.ing@realdesigntack
I remember participating in that discussion. These are good insights. Thank you for sharing.
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@realdesigntack Yep, these results are your results. I like to have an engaging community that brings value to others! :-)
Amazing findings! I like how you did the poll yesterday and share your insights today!
Personal brand is portable too. You can use it to launch and propel the next business.
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Thank you!
Best regards,
Yami
I think you are absolutely right. Thank you for these points!
I agree with your points about the advantages of personal brands. However, company brands also have important advantages, for example
* Company brands highlight the value of every employee. Personally, I wouldn't like to work for a company that is defined by the "cult and charisma of their founders" (your words). And I wouldn't want my employees to work "for me", but to work towards a common goal.
* Regarding your first point, people also trust "logos" IF they are associated with quality products and ideals.
There are also many prestigious companies that are not much associated with specific persons, e.g. BMW, Samsung, maybe also Google
Just as I prefer a constitution over a king, I prefer a company brand over a personal brand.
@konrad_sx Konrad, these are good points. You opened my perspective a little bit! Thanks. I resonate mostly with the first statement because only collectively can be achieved something huge. Unfortunately, the herd of people are often overlooked. You reminded me of the importance of collectivity. 🙂
personal brand
@rodney_j_belcher can't agree more! Can you share your personal accounts for example LI where we can to connect? :)
True, personal branding provides huge impact and much more easier to build.
Great findings! Thanks for sharing the insights. I think I wrote in your previous post but I definitely agree that personal brand is probably slightly more important.