Marketing vs Growth
Yasmina
2 replies
I am wondering if you have similar experience, where people confuse marketing & Growth tactics ?
few time, I had to clarify the difference and explain why & where to use them both !
Growth is part of marketing and it is mostly used to test new tactics to engage your audiences and make them react !
Replies
Nicoleta D@nicoleta_dascalu
Yasmina, it's a good question. I believe that there are 3 important levels when it comes to growth ("the process of increasing in size" > number of employees, MRR, ARR, market share etc.).
1. Strategic level - your business strategy for growth
2. Tactical level - your big business "moves": diversification, acquisition of other companies, market expansion etc.
3. Operational level - your daily operations for reaching your goals: marketing & sales.
Ex. From $0 - $1M ARR in 12 months, using marketing & sales funnels.
Conclusion: growth is the process of increasing the business size, using operations like marketing & sales.
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Encounters us again and again too! Especially with our launch of Paperless.io today, people have repeatedly asked us about the strategy!