Learning curve of a solopreneur - how steep is it for you?
Bren Kinfa 💎 SaaS Gems
33 replies
What do you think, folks?
Is the learning curve steep when you are riding solo, or is it just a matter of perspective?
And what are you currently working on learning right now, or *struggling* to figure out right now?
Replies
Shinny@shinny
As a dev, its always a battle to figure out marketing! What about you?
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@shinny @xavier_jj @brenkinfa Product should be that good. If your product is good, then the offer is not strong enough for people to show interest.
I can assure you, if your product's good, work on the offer.
Don't worry about marketing being complex. The best way I internalize it
is if your offer is good, people will try your product. If people like your product, they will refer someone who also could benefit from it.
And with that loop, you have referral marketing in play. Once you nail the offer and product, you only have an awareness problem, which is very easy once you have a strong offer. Trust me on that.
Do reply here, and I can keep this conversation going.
@shinny @brenkinfa @xavier_jj
Affiliate is different. At its core, an affiliate marketer is a salesperson who is paid on the commission of the sale.
Word of mouth is referral -> which means - people like your product so much that when you ask them if they know someone who has the same problem you helped the customer solve, they can think of at least one person and are open to making a 3-way intro.
Referral means people are willing to bet their reputation by sharing your product to someone close to them. When referrals start, it means you have something of quality.
And Shinny, you are helping me out here by going deep on a topic, as it helps me understand this platform. Poke my brain where needed.
@shinny @brenkinfa @ryan_dsouza2 How can u encourage people to have word of mouth. You mean that the product is so good and works well for them such that it automatically spreads by word of mouth?
Marketing is something we tech founders always struggle with. I am learning it.
Would you like to share yours?
@daxeelsoni You took the words right out of my mouth. I'm also trying to improve my marketing game 👍
@brenkinfa whicj growth channel working for you best?
@daxeelsoni Exactly what I'm facing.
"Build a better mousetrap, and the world will beat a path to your door" - Ralph Waldo Emerson
Unfortunately this phrase has never applied to me D:
Another comment for Marketing 😂 I thought it was just me
Maybe we can help? We are a performance based web design, SEO, and advertising firm. Check us out at https://www.erbdc.ca
Marketing here also
Personal branding is helping us more than anything else.
Building consistent value-providing content on Twitter, ProductHunt and LinkedIn helps a lot.
I have put all 13 tips which i learned in a thread for other to use
https://www.producthunt.com/disc...
I hope this helps first-time solopreneurs.
Have a great weekend!
"Build a better mousetrap, and the world will beat a path to your door" - Ralph Waldo Emerson
Unfortunately this phrase has never applied to me D:
🤹♂️ Every twist and turn is a lesson, and the view from the top is worth it.
+10 for marketing.. It's not only the learning curve, it's that every other part of the process is WAY more fun to focus on. :)
What I struggle with all the time is prioritisation. SaaS will always have customisations and no 2 clients will come with similar asks.
I'm trying to figure out where to start: what do I need to know to get started with a MicroSaaS business and a "solopreneur" career? I have a handful of money! How much do I need, economically speaking?
Who can I get to evaluate my idea? What niche market can I target?
In a nutshell, I am just starting out and already in the "Fear and Stress" phase.
Yes, it's a steep learning curve. It's not a sprint. Pace yourself and expect things to take 3 - 10 times longer than you would like.