Is it worth investing budget on trendy social media (i.e. TikTok) or sticking to what works?
TikTok doesn’t work for everyone, but when it does - it can bring in some awesome results. The recently gone viral Little Moons comes to mind, and we spoke to Little Moons Marketing Director Ross Farquhar about their early success, check it out here. So, is it worth investing budget in trending social media such as tiktok, or is Little moon’s success just luck?