How will AI impact the SEO world?

Question

As preparation for Otterly.ai launch I'm running a survey about AI impact on SEO: https://u9s0cax9rfw.typeform.com/to/Ventq1UM I'm particularly interested in the following topic: - Do you expect people to shift from Google search to chatbot search? - How do you approach indexation in the language model? How to make chatGPT recommend your business?

Thomas Peham · Accepted Answer

My take: It it's not getting easier to catch organic traffic in the future from Google & Google SGE. Rather the opposite. But at the same time Google is basically saying: Optimize for "Experience" with the latest E-E-A-T Google Update, and if you do so, it potentially will also help gaining more views on LLMs.

Robert Rotznig · Answer

Thanks for sharing Fabian! I believe AI will change how users search online (using AI answers for questions & prompts) and therefore it will also impact our SEO efforts. And because - right now - it's very hard to track / monitor how content & brands are outputted on LLMs, I created Otterly.AI and would love to hear from the community your thoughts & takes!

Answer

With AI, search results can be more individually tailored based on user behaviour and preferences.

Fabian Maume · Answer

@dev_donald so you are expecting AI to mainly assist with the keyword research?

Answer

AI will transform search engine optimisation (SEO) by enhancing search engine algorithms to produce more precise and pertinent search results.

Answer

AI that does natural language processing (NLP) will improve content production by simplifying the process of creating excellent, search engine-friendly material.

Answer

SEO experts will be able to evaluate data more quickly and decide on keywords, content, and optimisation tactics with greater knowledge thanks to AI-powered technologies.

Answer

Conversational search optimisation will become a key component of SEO strategy as a result of the way users engage with websites being transformed by AI-powered chatbots and virtual assistants.

Dev Donald · Answer

AI will help uncover not just high-volume keywords, but also understand search intent and related phrases, giving SEO a more holistic approach as compared to humans.

How will AI impact the SEO world?

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