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How to motivate customers to write reviews?

Katya Veremeichik
5 replies
We're facing a difficulty here. Approveit is listed on many SaaS marketplaces, but our customers rarely write reviews there. What can be done to motivate customers to write reviews?

Replies

Rachel Wong
you could provide credits or some sort of monetary incentive! or you could just reach out directly to specific customers and tell them you'd really appreciate the support and even invite them to a case study :)
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Sanat Mohanty
@rywong looks great. Would like to add my two cents. @katyaveremeichik - Approveit platform is a B2B saas platform. Your customers would be a mix of mid market & enterprise (pls correct me, if I am wrong). Hence you're dealing with a buyer group with 3 personas - users, decision makers & sponsors. It's a long post - in two parts. Part 1: You will have to use mix of pull + push strategy to recruit the buyer personas to leave you a review : Pull strategy (Incentive + Appreciation): - Users & Sponsors: Drop a personalized note (e.g. "you're one of the select users we're reaching out" - worked for me 😁in the past) + highlight why that user is a valued user + state your ask ('product feedback' if its early user, 'testimonial' if its a power user) + present the incentive (if you're on Capterra, use their review as a service URL). - Decision maker: Repeat the above. But drop the monetary incentive. Instead, position it as a thought leadership drive where a CXO testimonial can inspire the user community to extract the best value from Approveit. Share a pre-made testimonial template that can be edited without much brain.
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Sanat Mohanty
@rywong @katyaveremeichik Part 2: Push strategy (Strong Nudge + Follow up sequence + Zero Friction): - Over index on personalization rather than sending automated mails. High the personalization, stronger the nudge. - If you have influence at decision maker level / sponsor level, activate them to get you testimonials from reportees - Don't stop at one DM. Have a 2-3 stage follow up sequence. Since you're in B2B - emails work best. - Reduce friction: share a pre-made testimonial but editable template, share some testimonial examples, provide a single field form to capture inputs, showcase testimonials / feedback from other channels (e.g. Twitter, PH etc.) Tooling: - Capterra Review as a service - Mix max for email follow up sequence - Typeform for testimonial capture - There are a bunch of customer testimonial platforms. You can google. Recently upvoted a video testimonial platform: https://www.producthunt.com/prod... You can get in touch with @lauren_thomas4
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phprunner
We have a reasonable amount of reviews from our customers, but it didn't happen overnight. Here is our Capterra link for instance: https://www.capterra.com/p/54031... 1. You must ask customers multiple times to leave reviews. 2. Concentrate on 2-3 of the most essential websites like Capterra and G2, do not try to spread it too thin. 3. We ask for reviews in our newsletter, maybe once or twice a year. Also, if someone praises your software in a direct email, ask them to post it to the review website. 4. Sometimes Capterra offers users a gift for a review. Used to be $20, now it is $10. Not sure if they offer it to everyone or just to certain categories/titles. In either case, it is an additional incentive that helps. 5. It also helps to have a bunch of happy customers. Makes things easier for everyone. Good luck!
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