How do you reduce your Bounce Rate?
In B2B products that is especially challenging, IMHO. Maybe, you have some tips to share?
I would ask myself whether your web design invites people to click somewhere else or not. Anyway, do not worry much about the bounce rate. It is not a negative thing. If people find what they were looking for in that page and then leave, it counts as a bounce, but it was a successful visit.
@simplytedel yeah, I agree, numbers do not always reflect the actual state of affairs, but that's what we have to rely on)
I'd start with providing options that push people to sign up but don't push them away. After that, a good step is revisiting your content to ensure that it's providing a lot of organic value.
@paul_vanzandt I really should review our landing pages, do some a-b testing. Thanks!
Try using interactive content pieces on your website like- polls, quizzes, calculators, surveys, etc. which actually keep the audience engaged on our website and gives you qualified leads, and reduce the bounce rate since a customer loves interacting with such type of content.
@vaibhav_taneja Great idea, I actually have a quiz in my content plan for this month!:)
I think the most important thing is to have a qualified data base. Ps : We launched our new free tool Plezi One today on PH (we are in 3rd position). I'd love to get your feedback. It's a tool for marketers to help them generate leads.
Bounce rate is even more of a concern for B2C products, where the intention to buy might be weaker. For B2B products, the advice is: - make your web page relevant to what the prospect is looking for. If necessary, create separate landing pages for specific use cases. - avoid using generic photostock pictures - put in advance some social proof, but avoid making your pages look to sales-y - provide a single appealing call-to-action. - if applicable, provide a simple-to-use price estimator or a free service visitors could play around
I'm using a new type of interactive content such as Web stories: Snackeet is a powerful tool (if you are running a btob product) to create Web stories and it's easy to share especially in your Email/SMS campaigns and on your Website
@helene_san that is very interesting! could you share an example with me? I am running a B2B SaaS product
@katyaveremeichik What is your use case?
@helene_san do you mean the use cases of our product?