How do you reduce your Bounce Rate?

Katya Veremeichik
13 replies
In B2B products that is especially challenging, IMHO. Maybe, you have some tips to share?


I would ask myself whether your web design invites people to click somewhere else or not. Anyway, do not worry much about the bounce rate. It is not a negative thing. If people find what they were looking for in that page and then leave, it counts as a bounce, but it was a successful visit.
Katya Veremeichik
@simplytedel yeah, I agree, numbers do not always reflect the actual state of affairs, but that's what we have to rely on)
Paul VanZandt
I'd start with providing options that push people to sign up but don't push them away. After that, a good step is revisiting your content to ensure that it's providing a lot of organic value.
Vaibhav Taneja
Try using interactive content pieces on your website like- polls, quizzes, calculators, surveys, etc. which actually keep the audience engaged on our website and gives you qualified leads, and reduce the bounce rate since a customer loves interacting with such type of content.
Adeline lemercier
I think the most important thing is to have a qualified data base. Ps : We launched our new free tool Plezi One today on PH (we are in 3rd position). I'd love to get your feedback. It's a tool for marketers to help them generate leads.
Daniel Engels
Bounce rate is even more of a concern for B2C products, where the intention to buy might be weaker. For B2B products, the advice is: - make your web page relevant to what the prospect is looking for. If necessary, create separate landing pages for specific use cases. - avoid using generic photostock pictures - put in advance some social proof, but avoid making your pages look to sales-y - provide a single appealing call-to-action. - if applicable, provide a simple-to-use price estimator or a free service visitors could play around
Hélène SAN
I'm using a new type of interactive content such as Web stories: Snackeet is a powerful tool (if you are running a btob product) to create Web stories and it's easy to share especially in your Email/SMS campaigns and on your Website
Katya Veremeichik
@helene_san that is very interesting! could you share an example with me? I am running a B2B SaaS product
Katya Veremeichik
@helene_san do you mean the use cases of our product?