How to make your content a lead-generation machine?

Question

Do you have any practical cases or stories when the content was actually generating you a lot of leads? Not only traffic, SEO ranking or brand awareness but actual MQLs/SQLs/opportunities that you saw in your CRM came directly from content.

Fabian Maume · Accepted Answer

From my experience aligning content distribution to the content is key to generating leads. For example: My blog post about product hunt template generated 3 sales and 6 MQL, as I promoted it directly on product hunt (within a week). I'm writing several articles about Phantombuster that I'm promoting in my LinkedIn community on the topic: https://www.linkedin.com/groups/... So for lead gen content, I'm often working backward: - Check the community where I have influence and reach - Identify content they are interested in - Generate content and distribute it in the communities.

Lisa Dziuba · Answer

@fabian_maume thanks for sharing your story!

Victoria Lazario · Answer

1. Understand your target audience
2. Content promotion along with creation
3. Choose the right channels
4. Make it visual

Wendy Olson · Answer

To make your content a lead-generation machine, consistently produce high-quality, targeted material that addresses your audience's needs, while incorporating strong calls-to-action and leveraging data-driven insights to optimize engagement.

How to make your content a lead-generation machine?

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